Jakarta, 2024 – The Garuda Umrah Travel Fair (GUTF) 2024 at Mall Kota Kasablanka became a significant moment for Hijacket, the Bandung-based hijab brand. Known for its high-quality Muslimah fashion products, Hijacket once again captured public attention with impressive surprises that wowed attendees.
Spontaneous Trunk Show Full of Charm
On the final day of the event, Hijacket pulled off a lightning trunk show prepared in just 24 hours. Despite the short preparation time, the show was extraordinary. One of the highlights was Miss Indonesia 2024, who gracefully showcased Hijacket’s Umrah and Hajj jacket collection on the runway. The elegant designs and functionality of Hijacket’s products were beautifully displayed, further reinforcing the brand's position as a go-to choice for Muslimah fashion.
Hijacket at GUTF 2024: VIP Visitors and Special Opportunities
Hijacket also gained substantial positive exposure throughout the event. The Hijacket booth was visited by important figures, including Ustadz Wijayanto and Ustadz Hilman Fauzi, who stopped by to explore Hijacket’s offerings. Influencer Hamidah Rachmayanti, with 1.5 million Instagram followers, also dropped by to check out Hijacket’s products and select her favorite items directly at the booth. In addition, many prominent individuals from Garuda, related associations, and Umrah and Hajj industry leaders visited the Hijacket booth, further enhancing the brand's exposure.
Moreover, Hijacket’s owners and executives were personally invited to the VIP Room at GUTF 2024 for further discussions with Novit Cahyani, the Owner of SMP Organizer, along with Ustadz Hilman Fauzi and his team, to explore future collaboration opportunities in the Umrah and Hajj sector.
Best-Selling Products Fly Off the Shelves
Hijacket's best-selling products, especially the Hijacket Belva Series designed specifically for Umrah and Hajj, were incredibly popular during the event. Attendees were enthusiastic about Hijacket's products, which offered not only stylish designs but also comfort and functionality for spiritual journeys. Due to high demand, Hijacket had to bring in additional stock from Bandung to keep up with the overwhelming interest throughout the event.
Special Opportunity on the Main Stage
In addition to the trunk show, Hijacket also had the opportunity to deliver an exclusive 15-minute speech on the main stage of GUTF. During this time, Hijacket shared more about the brand’s vision and mission to continue providing stylish, comfortable, and Sharia-compliant fashion for Muslim women. This presentation captured the attention of travel agents and directors, who expressed their interest in establishing future collaborations with Hijacket.
Major Umrah and Hajj Campaign
Hijacket also took the opportunity to deliver a 15-minute exclusive speech on the main stage of GUTF, where they elaborated on their brand mission of offering stylish yet modest Muslimah fashion. Hijacket’s participation in GUTF 2024 marked the beginning of their major campaign for Umrah and Hajj jackets, further solidifying their position as the top choice for Muslim women seeking comfort, practicality, and elegance while performing Umrah and Hajj.
Hijacket remains committed to providing high-quality products that offer both comfort and elegance while maintaining a modest and Islamic aesthetic. Hijacket successfully delivered surprises and achieved great success at GUTF 2024, marking a significant milestone in their expansion into the Muslimah fashion market, particularly for Umrah and Hajj.