Soft Opening of Hijacket Mini Store at Summarecon Bandung: A Historic Milestone

On Saturday, April 20th, 2024, Hijacket officially opened its first mini store at Magna Commercial Summarecon Bandung No. 71. The soft opening event was held in a warm and intimate atmosphere, inviting five HJ Ladies, influencers, as well as representatives from the Town Manager and Public Relations of Summarecon Bandung. This event marked a significant milestone for the Hijacket brand.

Hijacket: From Online to Offline Store

Since its founding in 2016, Hijacket has primarily focused on online sales. However, with the opening of this mini store, Hijacket officially expands into offline retail. This store allows customers to experience firsthand the quality of Hijacket’s products, such as jackets and outerwear, which have long been favorites among hijab wearers. This move is expected to introduce a new experience for customers, meeting the needs of Muslim women’s fashion in Indonesia.

Goals and Expectations of the Soft Opening Event

The event not only aimed to officially inaugurate Hijacket’s mini store at Summarecon Bandung but also to strengthen relationships with HJ Ladies and influencers who have supported Hijacket’s journey. With the inauguration of this mini store, Hijacket is optimistic about continuous growth and bringing a more personalized shopping experience to its loyal customers. This marks the beginning of a broader expansion in the future.